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\u0393\u03bb\u03c9\u03c3\u03c3\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c4\u03bf Marketing, \u03b7 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bf \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2.<\/div>\n<div class=\"article__body\">\n<p>\u03a0\u03b1\u03bd\u03b5\u03bb\u03bb\u03b1\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2: \u03a3\u03c4\u03b7 \u0392\u2019 \u039b\u03c5\u03ba\u03b5\u03af\u03bf\u03c5 \u03bf\u03b9 <strong>\u00a0\u03bc\u03b1\u03b8\u03b7\u03c4\u03ad\u03c2\u00a0<\/strong>\u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03c4\u03b9\u03bc\u03ad\u03c4\u03c9\u03c0\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c4\u03b1\u03c5\u03c1\u03bf\u03b4\u03c1\u03cc\u03bc\u03b9 \u03c4\u03c9\u03bd\u00a0<strong>\u039f\u03bc\u03ac\u03b4\u03c9\u03bd 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Marketing<\/h2>\n<p>\u0391\u03c0\u03cc\u03c6\u03bf\u03b9\u03c4\u03bf\u03b9 \u03a4\u03bc\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03a8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u0395\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03a0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u0395\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03b1\u00a0<strong>\u039c.\u039c.\u0395. \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf Marketing<\/strong>, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf 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\u03a4\u03bc\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u039d\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c0\u03b7\u03b4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd (\u03bb.\u03c7. \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03cc \u03c3\u03c4\u03b7\u00a0<strong>\u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ae \u03c3\u03c4\u03b7 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u0391\u03bd\u03b8\u03c1\u03c9\u03c0\u03af\u03bd\u03bf\u03c5 \u0394\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03bf\u03cd<\/strong>), \u03b5\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03c5\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03ae\u03c8\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b1\u03c0\u03ad\u03ba\u03c4\u03b7\u03c3\u03b1\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1\u03c2 \u03bd\u03bf\u03bc\u03b9\u03ba\u03ce\u03bd \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03bd\u03bf\u03bc\u03b9\u03ba\u03ce\u03bd \u03b6\u03b7\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd.<\/p>\n<h2 id=\"chapter3\">\u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2<\/h2>\n<p>\u0391\u03c0\u03cc\u03c6\u03bf\u03b9\u03c4\u03bf\u03b9 \u03a4\u03bc\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u0394\u03b9\u03b5\u03b8\u03bd\u03ce\u03bd \u03ba\u03b1\u03b9 \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ce\u03bd 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\u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03c3\u03c4\u03b1\u03b4\u03b9\u03bf\u03b4\u03c1\u03bf\u03bc\u03af\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03bf\u03c5\u00a0<strong>\u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong>. \u0393\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1, \u03bf\u03b9 \u03b1\u03c0\u03cc\u03c6\u03bf\u03b9\u03c4\u03bf\u03b9 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03a4\u03bc\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5 1<sup>\u03bf\u03c5<\/sup>\u00a0\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03b4\u03af\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03c5\u03ac\u03c1\u03b9\u03b8\u03bc\u03b5\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03b9\u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7\u00a0<strong>\u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7<\/strong>, \u03b7\u00a0<strong>\u03ad\u03c1\u03b5\u03c5\u03bd\u03b1<\/strong>, \u03b7\u00a0<strong>\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1<\/strong>, \u03b7\u00a0<strong>\u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7<\/strong>, \u03bf\u00a0<strong>\u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2<\/strong>\u00a0\u03ba\u03b1\u03b9 \u03bf\u00a0<strong>\u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2<\/strong>. \u0391\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u0391\u03bd\u03b8\u03c1\u03c9\u03c0\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03a3\u03c0\u03bf\u03c5\u03b4\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u0392\u2019 \u039b\u03c5\u03ba\u03b5\u03af\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae, \u03b1\u03c0\u03b5\u03bd\u03b1\u03bd\u03c4\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b1\u03b8\u03b7\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc \u03bc\u03bf\u03bd\u03bf\u03c0\u03ac\u03c4\u03b9 \u03c3\u03c4\u03b1\u03b4\u03b9\u03bf\u03b4\u03c1\u03bf\u03bc\u03af\u03b1\u03c2.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03b1\u03bd\u03b5\u03bb\u03bb\u03b1\u03b4\u03b9\u03ba\u03ad\u03c2 <a href=\"https:\/\/dide-new.fth.sch.gr\/sep\/?p=10470\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[1279],"class_list":["post-10470","post","type-post","status-publish","format-standard","hentry","category-20","tag-1279"],"_links":{"self":[{"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=\/wp\/v2\/posts\/10470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10470"}],"version-history":[{"count":1,"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=\/wp\/v2\/posts\/10470\/revisions"}],"predecessor-version":[{"id":10471,"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=\/wp\/v2\/posts\/10470\/revisions\/10471"}],"wp:attachment":[{"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dide-new.fth.sch.gr\/sep\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}